Secondary School
Michael School - Private Secondary School of Advertisement
Michael School is the only secondary school providing comprehensive education in the field of advertising. Every year it leaves dozens of experts in the field of marketing communications. Like when the school was founded, our goal is to continuously increase the quality of teaching in order to fully comply with the demands of today's world and allow our graduates to succeed in a competitive environment.
Actively we engage in the form of professional internships and exchanges in educational programs - Leonardo da Vinci, Socrates, Comenius and the grants of the EEA / Norway. During the study, students get work experience with partner companies in the ČR and abroad. Therefore in 2007/2008, we extended the teaching of English language in all fields of study.
Michael School promotes and develops the natural talent of each student and allows him to acquire the necessary theoretical knowledge and practical skills for practice and for further study and acquire good study habits, teaching him self to think creatively, communicate and work creatively.
Education of responsible, tolerant and confident young people who find application in life and society, however, fails to school alone. We seek active co-operating with parents, when solving the problem, we offer expert assistance and psychologist from outside the school .
We hope the following pages bring you near to our goals and priorities and provide the basic necessary information. To get a better idea about our school, you are welcome to open door days, or directly to individual school meeting.
"Education in the whole area of marketing communications is more important every day."
Don E. Schultz
Education as the basis of a career
The key subject in the school is the extended teaching of English language – the preliminary condition of successful career in today´s world
We shall teach you how to do the best advertisements!
What can we offer?
Substantial professional knowledge in the field of your choice and good general education, including mastery of English language. Of course, your creative potential will significantly improve as you gain experience and practice in marketing and communication.
We shall teach you how to do the best advertisements!
“What is the good advertisement? The advertisement which you like, because it is well done, or the one which sell more goods?”
David Ogilvy
The need to gain an attention of a consumer and a part of the market, is in the current world harder and more demanding then ever. Demands concerning quality, dynamic planning and management of advertising campaigns are still more important. The rocket start of new media, (especially huge potential of internet) alternative forms of advertising, fusion of different approaches all that creates need for unified marketing communication.
Classical advertisements, public relations, sponsoring, sale support, target sale, wrapping, psychology of retailing, forms of distributions, but also communication within the company, or unique company style, all that is today part and parcel of company communication system.
Graduate of our school will gain
qualified view of all fields in marketing communication, especially he or she will be able to work out complete marketing campaign.
We are able to do that by intertwined subjects of History and Theory of Advertising and Practical Exercises in Club of Advertising. Our students are gaining knowledge through recognising different advertising media (including their strong and weak points) or through psychological laws of human perception, through all of that, they are realizing structured proposals of campaigns. Well chosen examples from an advertising practise include: goods, services, tactics and strategies of successful forms of advertising campaigns. This enables our student to compare their solution with everyday practice. The cornerstone of our education is the need to explain, why good campaigns succeed. Our students also create particular campaigns, especially for community services (let us mention for instance successful cooperation with respected charity Centrum paraple).
Our creed is simple: our ambition is to teach students to do advertisements which people would like to hear about and to talk about.
Admission Exams
Students can send application forms during the days specified by the the public notice:
- students interested in artistic subjects can apply to Michael until 30.11. The application form has to contain verified results from your school of the 7th and 8th years, together with a health eligibility certificate
- students not interested in artistic subjects can apply to a high school until 15.3. The application form has to contain verified results by your school of the 8th and the first half of the 9th year.
Preparatory courses
Preparatory courses concerning aptitude exams – for students, who want to be not only well prepared, but also under the guidance of experience professors and wish to gain basic knowledge and skill of their chosen fields. Other information are going to be available during the Open Door Day.
Open Door Days
Open Door Days: 24. 9., 14. 10., 5.11. and 18.11. 2009, 3.2. and 18.2. 2010, from 15.00 till 17.00.
In case that none of the above days suit you, you can arrange individual appointment with teachers during their consultation hours.