About us

Secondary school of Advertising Michael was founded in 1994 and it is the only secondary school providing education in the field of advertising. It was founded by Zdeněk Štěpánek and his son Michael.

School´s motto

How to make a good ad and not a bad one.
Zdeněk Štěpánek


The aim is to provide education and training to work in advertising. Great emphasis is placed on practice and leadership by educators , who have achieved the best goals in their fields. Most of them are known to the general public.

Focus of our school

Our students are trained in all professional and administrative positions of advertising, television and film industry. Our main philosophy is to link the theory
and the practice with emphasis on language skills.


Our secondary school is followed by our College of Michael, which was founded in 2011.

It excels in the combination of the three main focuses, so that graduates are perfectly able to work in teams with other experts in the advertising industry. Teaching takes the form of higher studies under the guidance of eminent personalities.
Students solve specific projects in teams and in the workplace, where practice and internships are hold. After receiving the certified specialist students are able to work in the field.