Management and Entrepreneurship in Art and Advertising
The programme is designed to provide education in economy, marketing, business, art and advertising, all on professional level.
Management and Entrepreneurship in Art and Advertising students
This is the only programme which does not apply practical exams.
Distribution Of The Management And Entrepreneurship Programme
Two foreign languages are compulsory while the number of English language lessons is fairly bigger. It is possible to extend knowledge of both languages in terms of optional subjects or language and exchange placements organized by school in the framework of European Union programmes.
The concept of professional education is based on two interconnected features – economic and advertising.
Having achieved the economic feature students will learn to comprehend the elementary principles of market directed economy and gain knowledge necessary for entrepreneurship.
They learn the rules of issuing and processing accounting documents in both written and electronic form.
They master business correspondence and formulation of related documents, adopt principles common for communication with EU countries, that as well in foreign languages.
Knowledge of administration technology will expedite their work with PC or MAC, they will learn to operate specialized graphic and photographic software.
In law lessons they gain legal awareness essential for basic economic and business activities. Teaching law is completed with a survey of ethic principles more relevant in time.
Management Students
Mass Media Programme
A significant part professional training is teaching mass media (press, radio, TV, internet, etc.), art and theory of advertising and art history. In the era of information society knowledge of these fields has become an essential comparative advantage of the students in labour market together with necessary medial know how. In this context we even encounter the eloquent term of “secondary literacy”.
Course Books For Management Students
Another part of mass media programme is a survey of communication development in the context of stages of human society development, which becomes an important part of general knowledge necessary for successful studies at humanity focused colleges and universities. Providing these subjects together with extended tuition of English language and information technology is what distinguishes MICHAEL from other similarly focused schools.
Graduates´ Practical Performance
Management and Entrepreneurship in Art and Advertising graduates gain both general and professional knowledge which help them realize themselves especially in art, advertising and production agencies, redactions, publishing houses and also as independent entrepreneurs – the four year course will provide them with excellent background. The trend in nowadays often called “knowledge” society is clear: more and more of our graduates choose to continue studies, invest in their own future. They are ready to succeed at admission exams and develop their potential in terms of studying at higher education institutions of various focuses.
The school educational framework of Management and Entrepreneurship in Art and Advertising was based on the general educational programme of Economy and Entrepreneurship 63-41-M/01.